Built on trust, driven by results.
Better Choice Insurance Group is an independent insurance agency founded with a single purpose: to give every client access to the best coverage options at the best price. No bias. No hidden agendas. Just better choices.
A better way to buy insurance
Better Choice Insurance Group was founded with a clear mission: to challenge the status quo of the insurance industry. Too many families and businesses were overpaying for coverage because they were limited to a single carrier's options. We knew there was a better way.
As an independent agency, we represent over 22 top-rated insurance carriers — not just one. That independence means we can shop the entire market on your behalf, comparing rates and coverage side-by-side to find the perfect fit for your unique situation.
Over the years, we've helped thousands of clients across 14 states find comprehensive coverage at prices they never thought possible. From first-time auto policies to complex commercial packages, our experienced team delivers the kind of personalized, expert guidance that big-name carriers simply can't match.
What makes us different?
Unlike captive agents who are locked into selling a single company's products, we have the freedom — and the responsibility — to find the very best option for every client.
Evan Larson
Founder & Licensed Insurance Agent
Evan spent years on the captive side of the insurance industry, where agents can only offer one company's products — one set of rates, one set of coverage options, take it or leave it. Too often, he knew a client could do better and had no way to offer it. He built Better Choice Insurance Group to fix that: an independent agency where 22+ carriers compete for every client, on both coverage and price.
Today the agency serves families and business owners from offices in Saint Charles, Illinois and San Antonio, Texas, with clients across 14 states. The model hasn't changed since day one: compare the whole market, recommend the coverage that actually fits, explain it in plain English — and when a renewal comes back with a rate increase that's out of line, re-shop it so nobody quietly overpays year after year.
Behind it all is a team Evan will put up against anyone in the industry — licensed agents who know their carriers inside and out, answer the phone when you call, and treat your coverage like it's their own.
The people in your corner
When you call Better Choice Insurance Group, these are the people who pick up — and who Evan will put up against anyone in the industry.
Salma Marquez
Client Success Manager
April Wilson
Client Success Specialist
Joseph Rivera
New Business Advisor
Giulian Baez
New Business Advisor
The principles that guide everything we do
Our mission is simple: deliver the best insurance experience possible — through choice, transparency, and unwavering advocacy for every client we serve.
Client First
Every decision we make starts with one question: is this the best outcome for our client? Your interests always come before our own.
Integrity
We believe in honest, transparent communication. We will never recommend coverage you don't need or steer you toward a carrier that isn't the right fit.
Independence
Our independence is our greatest asset. By representing multiple carriers, we maintain the freedom to always find the best solution — not just the easiest sale.
Excellence
We hold ourselves to the highest professional standards — from the accuracy of our quotes to the depth of our annual reviews and the quality of our service.
Results that speak for themselves
We let our track record do the talking. Here's what our commitment to clients looks like in practice.
Top-rated carriers competing for your business
Decades of industry knowledge working for you
Our clients stay because we deliver results
The average amount our clients save per year
Ready to experience the difference?
See how much you could save with an independent agency that puts you first. Get a free, no-obligation quote in minutes.