Who Is MSI?
MSI is the go-to-market brand of Millennial Specialty Insurance, LLC, one of the largest managing general agencies (MGAs) in the United States and an indirect subsidiary of The Baldwin Insurance Group. Founded in 2015, MSI is a technology-driven MGA rather than a direct consumer carrier — it designs insurance programs and connects independent agents with highly rated underwriting carriers. It is among the largest independent MGAs in the country, having served roughly 1.5 million customers and written more than $1 billion in cumulative premium. MSI is best known for its renters insurance program and has expanded to more than 20 products across personal, commercial, and professional lines.
For Better Choice Insurance Group, MSI provides a fast, digital way to place renters, pet, and other specialty coverages that standard carriers may not offer as conveniently. Its renters program is known for quick, guaranteed-approval enrollment and optional add-ons such as pet-damage, bedbug, biohazard, and identity-theft coverage. As an independent agency, we use MSI’s platform to quote and bind specialty policies quickly while comparing them against our other markets to make sure you get appropriate coverage at a fair price.
What They’re Known For
- Renters Insurance: Its flagship program offers fast, guaranteed-approval renters coverage with no underwriting questions.
- Specialty Add-Ons: Optional coverages include pet damage, bedbugs, biohazard, and identity theft.
- Large-Scale MGA: One of the largest independent managing general agencies in the U.S., part of The Baldwin Insurance Group.
- Broad Program Menu: Offers 20+ products across personal, commercial, and professional lines.
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Where We Write MSI Insurance
Better Choice Insurance Group offers MSI coverage to clients across our service areas:
- Illinois: St. Charles, Naperville, Chicago, Aurora, Schaumburg
- Texas: San Antonio, Dallas, Houston, Austin, Fort Worth
- Indiana: Indianapolis, Carmel, Fishers
- Minnesota: Minneapolis, St. Paul, Bloomington