Who Is Novella?
Novella is a technology-driven wholesale insurance broker that specializes in the excess and surplus (E&S) lines market — the segment that insures large, complex, and difficult-to-place risks that standard carriers typically decline. Founded as an insurtech and headquartered in New York with a research team in Tel Aviv, Novella pairs licensed brokers with a proprietary AI platform that automates much of the back-office work of placing specialty business. Its AI agents assist with tasks such as market placement, binding, form comparison, policy review, subjectivity collection, billing, endorsements, and renewals. The company is licensed across all 50 states and has been appointed by close to 100 specialty carriers and MGAs.
As a wholesale broker, Novella does not sell directly to consumers — it works behind the scenes with retail agencies like Better Choice Insurance Group to reach specialty markets. When a client has an exposure that standard admitted carriers won’t write, an independent agent can tap wholesale partners such as Novella to find surplus-lines coverage. That gives our clients access to a broader universe of markets for unusual or higher-risk exposures, backed by faster quote turnaround and modern technology.
What They’re Known For
- Excess & Surplus Lines: Novella focuses on the E&S market, placing risks that standard admitted carriers typically will not write.
- Wholesale Brokerage: It operates as a wholesale broker that connects retail agents to specialty carriers rather than selling directly to the public.
- AI-Driven Placement: Its proprietary AI platform automates placement, binding, policy review, and renewals to speed up the quoting process.
- Nationwide Reach: Novella is licensed in all 50 states and appointed by close to 100 specialty carriers and MGAs.
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Where We Write Novella Insurance
Better Choice Insurance Group offers Novella coverage to clients across our service areas:
- Illinois: St. Charles, Naperville, Chicago, Aurora, Schaumburg
- Texas: San Antonio, Dallas, Houston, Austin, Fort Worth
- Indiana: Indianapolis, Carmel, Fishers
- Minnesota: Minneapolis, St. Paul, Bloomington