Who Is Simply Business?
Simply Business is an online insurance brokerage and marketplace focused on small businesses. Founded in the United Kingdom in 2005, it launched in the United States in 2017 and is licensed in all 50 states. Rather than underwriting policies itself, Simply Business operates a digital marketplace that matches business owners with coverage from multiple carrier partners, letting them compare and buy online in minutes. Its available lines include general liability, professional liability, commercial property, workers’ compensation, cyber, and Business Owners Policies.
As a broker rather than a single carrier, Simply Business is built around comparison and choice—an approach that mirrors how Better Choice Insurance Group works for its clients. Its platform is especially well suited to sole proprietors, contractors, and micro-businesses that want fast, transparent quotes for common coverages. For small-business owners who value a simple online experience with access to several markets, Simply Business is a useful part of the small-commercial landscape we help clients navigate.
What They’re Known For
- Insurance Marketplace: An online broker that compares small-business policies from multiple carriers in one place.
- Small-Business Specialist: Focuses on general liability, workers’ comp, professional liability, property, and cyber.
- 50-State Digital Access: Licensed in all 50 states with online quoting, purchase, and policy documents.
- Two Decades of Experience: Founded in the UK in 2005 and operating in the U.S. since 2017.
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Where We Write Simply Business Insurance
Better Choice Insurance Group offers Simply Business coverage to clients across our service areas:
- Illinois: St. Charles, Naperville, Chicago, Aurora, Schaumburg
- Texas: San Antonio, Dallas, Houston, Austin, Fort Worth
- Indiana: Indianapolis, Carmel, Fishers
- Minnesota: Minneapolis, St. Paul, Bloomington